Why You Need to Use Video Marketing NOW
"In today's digital world, your brand will not survive without engaging visual content"
There is no doubt that video marketing is one of the most powerful tools to grow your business. Many business owners don't realise the power of a persuasive, story-driven marketing video. If you're one of those people, here are 3 reasons why you need to use video marketing now.
1. Efficiency + Convenience = ROI
People are lazy. Seriously. Research shows that viewers retain around 95% of information when it's delivered in video format, compared to only 10% when it's delivered in text format (if they even bother to read it).
Videos are engaging, easy to digest and require little brain power to consume. It's natural for consumers to compare brands before purchasing a product - having an engaging, informative video for your product may mean the difference between them choosing you over your competitor.
2. Search Engine Optimization (SEO)
In a nutshell, SEO refers to the visibility of your website on search engines. By having videos embedded into your website, Google (and other search engines) will automatically assume that your site is high quality, meaning users will remain on your site for longer.
Ultimately, this will drive more traffic (by up to 55%) to your site and potentially boost conversion rates.
3. Build Trust
People buy from brands they trust. 57% of consumers say that they are more likely to trust a brand after watching a video. This can be in the form of testimonials, Q&A's, behind the scenes and many more. Here is an example of an engaging testimonial video we produced for an online alcohol retailer.
In conclusion, video is the future of digital marketing. It's not surprising that 92% of marketers believe that video is an important part of their marketing strategy, and that should be the case for you, too.
If you are based in London, United Kingdom, you can always hire Cinergic Media to produce professional, high quality video content that gets you results.